Apple Brings Web Push Notifications to iOS and iPadOS 16.4

Hey there, marketers and website owners! Get ready to put on your party hats because Apple has some big news.

Apple’s new iOS and iPadOS 16.4 betas will give Safari web apps on your home screen the ability to send push notifications.

Until now, users have been able to add shortcuts to their favorite websites on their home screens, but the web apps have not been able to send notifications. However, that will soon change with iOS and iPadOS 16.4. 

While this update has some limitations that prioritize positive UX, it’s still likely to become a game-changer for marketers and website owners alike.

Web Push Notifications: A Powerful Tool for Business

It’s no secret that web push notifications are a powerful tool for driving business growth. In just one click, users can be directed to your website to access new content, special promotions, and important updates. 

With the introduction of web push notifications to iOS and iPadOS 16.4 betas, websites will be able to share updates with customers via third-party push notifications services, without needing to dedicate time and money to developing an iOS app.

In short, marketers and website owners can look forward to effectively engaging new portions of their audiences with iOS/iPadOS web push notifications as a critical part of their marketing toolkit.

How It Works: Getting Web Push Notifications on iPhones or iPads

How will users get web push notifications on their iPhones or iPads? It’s simple, but there’s one catch:

The website must be added to the user’s home screen.

Users can do that by going to the share screen and adding the website to the home screen. The website can then prompt the user to grant push notification permissions, which can be managed in their notification settings.

As Brady Eidson and Jen Simmons wrote on Apple’s WebKit blog,

“A web app that has been added to the Home Screen can request permission to receive push notifications as long as that request is in response to direct user interaction — such as tapping on a ‘subscribe’ button provided by the web app. iOS or iPadOS will prompt the user to give the web app permission to send notifications. The user can then manage those permissions per web app in Notifications Settings — just like any other app on iPhone and iPad.”

Easy peasy, right? And the best part? The new web push notifications will function just like notifications from other apps. They’ll show up on the Lock Screen in the Notification Center and on a paired Apple Watch. No UX problems here!

Why Businesses Should Pay Attention

This is an update you definitely don’t want to sleep on.

Not only is this a brand new way to connect with your audience, but it could be very profitable too. Here’s the scoop: iPhone users have more spending power than their Android counterparts, with iOS spending reaching a whopping $83 billion in the App Store in 2022, compared to Android’s $46 billion.

So, if you want to tap into the wallets of these high-value customers, you’ll want to consider integrating push notifications into your marketing strategy. Trust us, you won’t regret it.

Notix: The No. 1 Solution for Maximizing Web Push Notifications

As exciting as this new update is, setting up and optimizing push notifications on your website can be a complex process. But, with Notix, you can make the most of this opportunity with ease.

With our free and paid plans, we’ll help you add, set up, and streamline your web push notifications, so you can start seeing those engagement rates soar. We’ve got all the tools and quality services you need to maximize opt-in rates, automate messages, reach your audience, and analyze your results, so you can sit back and watch your campaign take off.

And that’s not all – our team is monitoring this release closely, so all our users will be prepared to make the most of this update as it rolls out!