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It’s not enough to generate traffic from search engines. You need to build better website engagement to reap the benefits of that traffic.
Capturing your audience’s attention and keeping them engaged longer is a massive game-changer that will boost your revenue chances.
But it can be challenging, now more than ever, considering the ever-decreasing attention span of many readers.
Fret not; there’s a way out!
In some seconds, you’ll learn some quite simple but powerful hacks that can convert your website from a graveyard to a hub of activities.
First, let’s get a good idea of what website engagement is and why you may need it.
What is Website Engagement and Why Does It Matter?
Website engagement is a measure of how much time readers spend on your website. It informs search engines that your website has valuable content that readers are interested in.
Engaging with your website is much more than clicks and page views; it represents how the audience interacts with your website by reading your content, dropping comments, sharing the posts with others, etc.
As more people engage with your website, you’re building an active community of followers who are likely to come back time after time for more. It adds vigor to your platform, making it a hub for impactful discussions.
Website engagement helps to get valuable feedback that you can use to refine content or improve other website activities. It also serves as social proof that assures new visitors and potential business partners that your website has valuable content worth exploring.
7 Hacks to Improve Website Engagement
The simplest things are the easiest to miss. These are pretty simple hacks that you can tweak in a few seconds or minutes. Many websites miss or ignore them, but they are effective and can work wonders for you if implemented properly.
1. Make Content More Engaging
Where else to start if not from the very foundation of any website? Content!
Even after implementing multiple engagement strategies, you still need a foundation to build on, which is quality content. Readers visit your website for valuable information, and while blog posts must be well-researched, you still need to make them engaging.
- Make articles easier to go through by breaking up long texts into short sections, sentences, and paragraphs. Leverage bullets and numbering to help readers assimilate information quickly, and FAQs to give straightforward solutions to readers’ questions.
- When possible, tell stories within your content; humans love a good story, and it will keep them glued.
- Finally, write content that fosters discussions, ask questions, seek readers’ opinions, and they’ll be more than happy to stay around for more of what you offer.
2. Experiment With Typography
You’ve probably not been paying enough attention to it, but the typography on your website can have a huge impact on website engagement. Getting the font settings right will establish a hierarchy, enhancing your content’s readability.
- Ensure you use mobile-friendly fonts and keep them consistent across the website. Many website builders use font size 12, which is usually too small for comfortable reading. Font size 16px is generally fine.
- Keep colors as straightforward as possible, with black text on a white background and vice versa for dark mode. However, most colors will do well on white, and it’s a good practice to use contrasting colors for text and background.
- Line spacing (leading) is the space between successive lines of text. Any number between 130% and 160% is generally fine, but check in relation to other aspects to make sure it is properly spaced.
3. Change The Visual
Incorporating visuals such as videos, screenshots, infographics, and other images on your website can enhance engagement. Pictures provide context, make data understandable, and improve the general experience for readers.
- For instance, adding a screenshot will help readers better understand your blog content, and with infographics, you can pass more information across in ways that help readers retain them.
- Another visual element you can add is a carousel (or slider). Sliders show visitors a group of images continuously, one after the other. Usually placed on the homepage, sliders can come in different shapes and for various purposes, such as displaying the top products for sale on a website, showing testimonials, etc.
However, remember that using multiple sliders can slow down your website. So, it’s best to stick to just one. And for any image you’ll be featuring on your website, ensure they are high-resolution images, but you try to scale down the size in ways that do not affect the quality.
4. Better Website Engagement through active Commenting
Enhancing comments is more than just enabling comments and playing the waiting game. It involves encouraging interaction through your content and other website activities, like asking questions, creating thought-provoking content, running surveys and polls, etc., to boost comments.
- Streamline the commenting process by removing hindrances that could make readers change their minds. For instance, your visitors do not want to be asked to sign up, get past CAPTCHAs, and fill out long forms before they can drop their thoughts.
- However, much of your website engagement will rely on social media engagement. As you build a following and promote your site to your audience, it is essential that you allow readers to share your content on their social networks, too.
You can achieve this easily with comment systems on your website like Disqus and Commentuv. These tools allow you to integrate social media comments and other forms of engagement coming from Facebook, Twitter (X), Google+, etc., on your website. More readers will love to join the conversation when they see existing comments.
5. Live Chats
Just like people want faster pizza deliveries in real life, things happen quickly in the digital world too. Your website visitors want immediate solutions to their queries. While this isn’t always possible, neglecting it will impact your engagement level negatively. Live chats can be a life-savior in this regard.
Adding a live chat provides a quick channel for users to get the answers they want on your website in real-time. You can also leverage AI chatbots to keep the conversation going, answer questions, receive feedback, and give assistance at any time of the day.
As you achieve these and more through live chats, visitors will spend more time on your website, be happy to use your services, and recommend you to others.
6. Suggest Internal Resources
There is a good chance readers will be interested in more content on your website besides the one that has brought them in. Suggesting more relevant content to them is a solid opportunity to build more engagement by keeping them on your website.
You can achieve this through various means, including internal linking, navigational website sections, suggestions within and after the content, etc. Let your most popular posts appear on your homepage, and each post can have contextually relevant recommendations on the sidebar.
The ending of each post is an excellent opportunity to suggest further readings related to the post, especially if it is part of a series or has a sequel. It is a good practice to add this within the content, too. The footer is another place to add links to popular resources that most of your target audience might want to check out.
Finally, use internal linking to direct readers to pages where they can read further on some terms in your content. This not only increases engagement but also helps Google crawl your website and index more content.
7. Push Notifications
Push notifications are short notification messages that originate from a website or app and pop up on a user’s screen. The purpose is to give them a reason to open the website or app. It could be an update, an offer, or just a notification of a new post.
When applied correctly, push notifications can increase website engagement significantly. For instance, with Notix, you can boost engagement by integrating it with your website to deliver users personalized, targeted, and timely push notifications.
Push notifications remind people that your website exists when they receive your notifications with updates, new posts, etc. Push services let you target the right audiences most likely to interact with your website after they receive a push.
For example, at Notix, you can target people from particular countries, states, cities, or those using a specific browser and operating system, which allows you to reach the most relevant users. You may also set a special opt-in request where users can choose the categories of updates they want to receive with Push.
To Sum Up
Website engagement is key to getting the most out of your website, and with these hacks, you have easy fixes to transform your website into a thriving hub of relevant comments and meaningful discussions.
If you want web and in-app push notification services that will increase engagement on your website, consider signing up for Notix to enjoy the features mentioned above and many more. You can explore and see for yourself by signing up right away.